Hey Fitness Family,

We’ve walked through a lot of your life together, so I thought I’d share some of the things that are happening in my life right now, and the life of our studio as we’ve been going through the renaming/rebranding process.

The journey has challenged me, inspired me, and has held me accountable to continue to practice what I preach. Here are a few of the many lessons I’m learning, or being reminded of, along with the way:

1. Clarity doesn’t mean you have all the answers

For the last year now I’ve known we needed to make a strategic pivot with our name, but it didn’t happen right away. I had so many questions and so many different scenarios running through my head. I wanted to have all the answers.

I wanted to know that you’d all give me a hug when you hear the new name. I wanted to know that this would accelerate our business. The truth is, what I really wanted was comfort because sometimes change can be uncomfortable (and this was/is going to be a big change).

However, when push came to shove, I knew I needed to make this change for the business even if I didn’t see the end. I needed to start with the clarity that I did have, which was confidence that change was necessary.

2. Everyone needs a coach

I don’t care how good or how talented you are, everyone needs a coach. Even Steph Curry and our Golden State Warriors have a phenomenal coach. I’m sure they could get through a game without one, but the coach isn’t there to make them more talented.

They have a coach to help them see what they can’t see themselves when they are on the court playing the game.

And it’s the same for each of us.

We get so caught up in the details of getting through the game of life or business that it takes someone else to help us identify the right moves to make to increase our chances for greater success.

Along with the collaboration of the team, I’ve been fortunate to have an coach in my corner helping guide me every step of the way through this journey over the past year. It’s been this coaching that has both challenged me….to think differently, to get “unstuck,” and to make progress faster toward what we needed to do.

3. Experiences define you

As much emphasis as we placed on getting the name right, it was so much bigger than just a name. If the new name was going to have meaning behind it, it couldn’t only be defined by the words we use to describe it. The process forced us to ask tough questions about what we offer, what we communicate, and how we operate.

Were we offering the best possible to our clients in every experience?

The answer was no.

So while we had an outside firm developing the brand naming and identity, we spent the last year refining the way we serve you and the way we help you improve your life.

I love the new name; I love the new logo, and the new messaging that we’ll have, but I’m possibly more excited that this process forced us to improve in every area. At the end of the day, I believe our name will be remembered because of the experiences we create.

I’m so excited to announce the new name in just a couple of weeks. In the meantime, don’t hesitate to send me an email directly with any questions.

Thank you for the opportunity to serve you and for trusting us to lead our community forward, together.

Dedicated To Your Success,

John Heringer

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